The Goyard Large Saint Louis Bag: An Iconic Luxury Tote

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The Goyard Saint Louis tote is one of the most iconic luxury handbags in the world. With its signature Goyardine coated canvas, chevron print, and durable leather trim, the Saint Louis bag exudes timeless elegance and Parisian chic. The Large Saint Louis tote is a coveted everyday bag cherished by celebrities, influencers, and handbag aficionados alike. In this blog post, we’ll take an in-depth look at the Goyard Large Saint Louis Bag, its history, craftsmanship, size options, pricing, pros, cons, care tips, and why it has cemented its status as a luxury fashion classic.

A Brief History of Goyard

Goyard is one of the oldest luxury leather goods houses still in operation today. The brand was founded in 1853 by Pierre-François Goyard when he purchased the Maison Martin company in Paris, which specialized in making luggage and travel goods. Goyard catered to an elite clientele and gained renown through the late 1800s for its signature trunks that were used by aristocracy.

The brand pioneered the first modern use of canvas for luggage through applying a resin treatment called “gommage” to cotton canvas to make it lightweight yet durable. This became known as Goyardine canvas. In 1892, Goyard debuted its now iconic chevron pattern, originally hand-painted over the Goyardine canvas. The interlocking Y pattern paid homage to Pierre Goyard’s family history, derived from the three Ys on the Goyard family crest.

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Goyard experienced a revival in the 1990s when celebrities like Carrie Donovan and Tina Brown became fans of the brand’s discreet elegance and carried its totes as status symbols. Goyard has maintained its elite aura of exclusivity through staying dormant in the US from the 1960s until it re-entered the market in Barney’s New York in 2002. The brand only has a handful of locations worldwide and does no advertising, relying solely on word-of-mouth and its iconic recognizable designs to draw in luxury devotees.

The Origins and Evolution of the Saint Louis Tote

The Saint Louis tote was born in 1892, taking its name from the Parisian street address of Goyard’s flagship boutique, 233 Rue Saint Louis, where aristocratic women would visit to have their custom trunks made. Goyard customized each Saint Louis tote to the client’s wishes, with details like internal pockets, compartments, handles, and bottom feet added per the owner’s needs. These bespoke totes were hand-painted with the signature Goyard chevron pattern by artisans known as peintres using a rigorous 200-step process.

By the 1930s, the Saint Louis tote had become more standardized as a rectangular, top-handle bag. In 1960, Coco Chanel herself commissioned the release of a limited edition Saint Louis with an interlocking double CC rather than a Y pattern, influencing the bag’s design for decades to come. Further popularized by stylish women like Jackie Onassis in the 60s and 90s supermodels, the Saint Louis grew into the iconic, recognizable status symbol tote still coveted today. While customize-to-order Saint Louis totes are still available, there are several standard sizes offered ready-to-wear.

Overview of the Large Saint Louis Tote

The Goyard Large Saint Louis GM tote is the biggest bag option of the Saint Louis line, measuring in at around 16 inches wide by 13 inches tall. True to its travel luggage roots, the Large Saint Louis is a supremely functional carryall spacious enough to use as a work bag, everyday tote, airplane carryon, or even baby bag.

– Materials: Goyardine coated canvas with leather trim

– Colors: Classic Goyard green, navy, black, tan, red, yellow, and other seasonal colors

– Dimensions: 16″ W x 13″ H x 7″ D

– Handles: Two thin leather shoulder straps

– Hardware & Features: Goyardine snap button strap closures, interior pouch

– Weight: 2.5 lbs

While not as ubiquitous as Louis Vuitton’s monogram, the Saint Louis remains a holy grail bag for many fashionistas and purse collectors. The Large Saint Louis tote epitomizes functional luxury with its lightweight canvas and just enough structure. Subtle and iconic all at once. Let’s delve into the key pros and cons of this classic tote.

The Goyard Saint Louis tote stands out as one of the most recognizable and coveted designer handbags of all time. While the House of Goyard offers the Saint Louis in four sizes, the Large Saint Louis GM reigns supreme for a number of reasons.

Spacious & Versatile

The oversized proportions of the Large Saint Louis tote make it extremely spacious and versatile. With dimensions of 16”W x 13”H x 7”D, it fits everything from laptops, documents, and notebooks to gym clothes, baby supplies, even a change of shoes. The voluminous interior means you can carry all your daily essentials and then some.

Durable Materials

Goyard’s signature coated canvas, known as Goyardine, was first used on luggage in the late 1800s. This lightweight yet durable canvas is tougher than traditional leather and can stand up toscrapes and spills. The thick canvas paired with leather trim results in a bag that will withstand daily wear and tear.

Chic Style

The Saint Louis tote exudes Parisian elegance and never goes out of style. The Large GM size strikes the perfect balance of functional and fashionable. The oversized proportions look chic carried by hand or slung over the shoulder. It maintains a slim silhouette even when filled thanks to the structured shape.


Goyard still offers made-to-order customization for special clients. From adding internal pockets to hand-painting initials, you can design a one-of-a-kind Large Saint Louis tote tailored to your preferences. But the ready-to-wear versions also offer customization in the form of personalized painted letters, stripes, or dots.

Investment Piece

Due to Goyard’s dedicated craftsmanship and artisanal production, Saint Louis totes retain their value extremely well. The bags are not mass produced. Combine this rarity with the discreet logo and timeless style, and the Large Saint Louis tote becomes an excellent heirloom investment piece.

In conclusion, the Goyard Saint Louis GM tote is truly the ultimate luxury day bag. The Large size offers ample space while maintaining a lightweight, structured silhouette. This iconic tote will take you from work to weekend in Parisian style.

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